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What is the Roku Store and how do I access it to install streaming apps?

The Roku Store

Just like your smartphone has an “app store” for installing new applications, you can access the Roku® Store on your Roku streaming player or Roku TV™ to add new “channels.” You can also add channels to your Roku streaming device through channelstore.roku.com or the Roku mobile app.

The Roku store has popular premium subscriptions and free TV, as well as access to channels for sports, news, weather, music, travel, education, shopping, photo streaming, personal media, games, and more. Some channels require a paid subscription or a one-time charge, while many others, such as The Roku Channel, are free. Browse the Roku Store directly from your Roku device or by visiting channelstore.roku.com.

Adding channels during setup

When you activate your Roku streaming device and create a Roku account, you can add channels through your Roku device, the Roku website, or the Roku mobile app.

Some subscriptions offer a free trial (e.g., a 7-day free trial). When a free trial ends that service is converted into a regular subscription and you're billed on a recurring basis. To avoid this, you must turn off auto-renew before the trial period expires. If you install a channel and later decide you do not want it, the channel can easily be removed from your Roku device.

Adding channels to your Roku device

Add channels to your Roku stream device by going to the Roku Store on your Roku streaming device or to channelstore.roku.com or the Roku mobile app.

With new channels added every day, we recommend visiting the Roku Store on a regular basis. If you install a channel and later decide you do not want it, the channel can easily be removed from your Roku device.

When you add a channel to your Roku device, you’re actually adding it to your Roku account. As a result, the channel will automatically be added to all Roku devices linked to your Roku account. When you remove a channel, the same is true – it will be removed from all Roku devices linked to your Roku account.

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